By Nick Summers (TheNextWeb)
In a move that will surprise absolutely no-one, Amazon today unveiled its first smartphone.
The device has a 4.7 inch IPS LCD HD display, made of Gorilla Glass. It displays at 590 nits of brightness, and has a circular polarizer to improve viewing angles outdoors.
The smartphone itself is black and surrounded by a rubberized frame. It runs on a quad-core 2.2 GHz processor, as well as an Adreno 330 graphics processor and 2GB of RAM.
Shutterbugs will have a 13-megapixel rear-facing camera to experiment with; it features Optical Image Stabilization (IOS) and an f/2.0 five element lens.
Two weeks ago, the firm teased its debut handset with a video on YouTube, which showed a bevy of customers praising one of its mystery features. Held just out of shot, many presumed it was hinting at the device’s rumored 3D effect. TechCrunch reported on the feature last October, suggesting it would use front-facing cameras to create a sense of depth.
The relentless stream of leaks and rumors – the first reports emerged way back in July 2012 – has arguably softened the impact of today’s announcement. Between BGR’s leaked photos and the Wall Street Journal’s report regarding AT&T exclusivity in the US, it seems most of the details were already known.
Amazon is entering a fiercely competitive space currently dominated by Apple and Samsung in the US. The company’s focus around services could be a key differentiator, however; if Amazon uses the device to promote Prime and its e-commerce site, it can easily price the device lower than its competitors.
The company used this strategy for its Kindle Fire tablets. By focusing Fire OS – its forked version of Android – around content and services, Amazon has been able to offer its slates at competitive price-points. The company has never released sales figures for its Kindle Fire portfolio, but if it’s been successful, there’s a good chance it’ll take the same approach for its smartphone.