How Responsive Web Design Works [Infographic]
It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers.
But what they’re doing on those mobile devices is even more compelling for marketers like us. According to Google’s Mobile Path to Purchase report, search engines are the most common starting points for mobile device users (48%), followed by branded websites (33%) and branded apps (26%).
As a result, companies who have responsive websites generate more leads and maintain a widening competitive advantage over companies that don’t.
But what exactly is responsive website design, how does it work, and should you make the switch? This infographic from Verve sets out to answer those questions, offer some compelling statistics, and teach you the key features of responsive design all marketers should know about. Check it out.
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).